We’ve been kinda sorta working on this little baby for a minute now. I’m so happy to share it with you! GET IT.

The POF app — for your iPad!

Plenty of fish (POF) released recently a document on their dating site showing what type of people visit their service. The document is designed for advertisers but it gives some great incite on their members for the general user. Let’s ask a few questions of the document and see what the answers are!

Question 1: How many visitors does Plenty of fish have?

Answer: They receive 4.3 million unique visitors a day and 432 million visitors (not unique) in total on an average month. These monthly visitors view 9.8 billion pages.

Question 2: What countries are the members from on Plenty of fish?

Answer: This is how many monthly visits the top 9 countries have:

  • United States: 95 million
  • Canada: 27 million
  • United Kingdom: 26 million
  • Brazil: 7 million
  • Australia: 3.4 million
  • Mexico: 2.4 million
  • Ireland: 2.2 million
  • Spain: 1.6 million
  • France: 1.3 million

Question 3: How old are members on Plenty of fish?

Answer: Members on Plenty of fish fall into the following age ranges:

  • 18-24: 10% or 430,000 visitors a day
  • 24-34: 38% or 1,634,000 visitors a day
  • 35-44: 22% or 946,000 visitors a day
  • 45-54: 14% or 602,000 visitors a day
  • 55+: 6% or 258,000 visitors a day

Question 4: Do Plenty of fish members use other dating sites?

Answer: Yes! On average a Plenty of fish member belongs to 3 other dating sites. 15 percent of these members are actively using another dating site while still being a current active member of POF.

Question 5: How much money do members on Plenty of fish earn every year?

Answer: Members on Plenty of fish fall into the following income brackets:

  • < 30 thousand: 38% or 1,634,000 visitors a day
  • 30-60 thousand: 29% or 1,247,000 visitors a day
  • 60-100 thousand: 25% or 1,075,000 visitors a day
  • 100-150 thousand: 5% or 215,000 visitors a day
  • 150+ thousand: 3% or 129,000 visitors a day
“POF places great value on bringing the sharpest and most capable individuals on board ,” said Ellis. “We have so many stories of employees who started in one area of the company, and quickly and grew into more advanced roles. Our Creative Director started as a customer service rep, one our product manager also started in customer service and now operates in a key role within our company. Unlike Google, you aren’t employee number 25,000; you are employee 27 or 56, and on top of that we probably know your favorite food and musical preference. We are lean and creative and we don’t hire just anyone for the sake of hiring.”

Hands on Deck: A chat with POF’s HR Manager

Humblebrag — I’m mentioned here :-)

#pof launches our first #ipad app!! Celebrate with #champagne.

Waffle breakfast day! #pof #waffles #mostimportantmeal #bestjobever